Dar Amira Opens in Amman, Bringing an Authentic Moroccan Hospitality Experience to Jordan

Dar Amira has opened its doors at The Boulevard Abdali in Amman, offering a complete Moroccan hospitality experience that celebrates the authenticity of Moroccan cuisine and the warmth of its culture.اضافة اعلان

The restaurant combines contemporary design with music, hospitality traditions and presentation styles inspired by Morocco’s rich heritage.

Dar Amira offers a concept that goes beyond the traditional dining experience. Every detail of the venue has been designed to take guests on a complete sensory journey, beginning with contemporary Moroccan-inspired décor and extending to a curated menu of authentic Moroccan dishes and traditional Moroccan tea, as well as service, presentation and ambience that reflect the spirit of Moroccan hospitality.

The opening of Dar Amira in Amman marks the first step in an ambitious vision to build a regional hospitality brand originating from Jordan, with future expansion plans targeting several markets across the region, particularly Saudi Arabia and Iraq.

Amjad Al-Haddad, CEO and Co-Founder of Dar Amira, said:
“Amman is the starting point for Dar Amira’s journey, and from here we look forward to expanding into regional markets. We have a clear plan for the next phase, including Saudi Arabia and Iraq, and aspire to build a hospitality brand that originates from Jordan and carries an authentic and distinctive Moroccan experience wherever it goes.”

Al-Haddad explained that Dar Amira’s vision is centered on developing a hospitality concept capable of growing and expanding regionally, while maintaining the quality, consistency, identity and authenticity of the experience across different markets.

For her part, Dania Haimour, Co-Founder of Dar Amira, said:
“We wanted Dar Amira to be more than just a restaurant; we wanted our guests to feel that they are experiencing Morocco in its entirety from the moment they arrive.

Every detail, from the design and ambience to the music, food and Moroccan tea service, has been carefully selected to reflect the warmth and beauty of Moroccan hospitality in a contemporary way.”

Haimour added:
“Dar Amira is a space for gathering, creating memories and enjoying the details. Our goal is for guests to leave remembering the entire experience, not simply the dish they had.”

The menu celebrates the richness and diversity of Moroccan cuisine through a carefully selected range of authentic dishes, alongside Moroccan tea and serving experiences inspired by traditional Moroccan hospitality, complementing the venue’s identity and enhancing the overall guest experience.

The interior design also reflects a distinctive Moroccan identity through its colors, materials, patterns and architectural details, blended with contemporary touches that give Dar Amira its own character and present elements of Moroccan culture in an elegant, modern setting.

To mark its opening, Dar Amira is welcoming guests with a festive atmosphere and performances inspired by Moroccan culture, creating an experience designed to introduce Amman audiences to the world and identity of Dar Amira.

The restaurant’s opening at The Boulevard Abdali marks the beginning of a new chapter for a brand that aims to take its experience from Amman to new cities and markets across the region.

About Dar Amira:

Dar Amira is a Moroccan restaurant and hospitality experience located at The Boulevard Abdali in Amman. It offers authentic Moroccan cuisine in an atmosphere that combines contemporary design, music and elements of Moroccan hospitality.

The brand originates in Jordan with a vision for regional expansion, while remaining committed to maintaining the quality, authenticity and identity of its experience across different markets.

Visit Information:
Location: The Boulevard Abdali, Amman, Jordan