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JTB plans tourism marketing campaign at World Cup in Qatar

(Photo: Facebook)

AMMAN — Jordan Tourism Board (JTB) Director-General Abdel Razzaq Arabiyat unveiled an ambitious tourism campaign, which envisions marketing the Kingdom during the World Cup held in Qatar, Al-Mamlaka TV reported.اضافة اعلان

Arabiyat said that in November, “we have launched a tourism marketing campaign in Europe, and during December another campaign will be launched in Gulf countries, while currently during the World Cup, Jordanian delegates are marketing Jordan on billboards and public transport.”

“Jordan needs to expand the base of marketing of service-providers in both known and governorate areas,” he explained.

“The JTB is working on a plan for next year to eliminate the seasonal tourism in Jordan, and rather activate tourism throughout the year, using the diversity that this country has, which does not exist anywhere else,” he added.

The number of tourists during the month of October this year exceeded the number of tourists during the same period in 2019, Arabiyat. He said that the number is a good indicator, which shows a significant demand on tourism to Jordan, and that objective planning pays off.

Locally, he said that there is active traffic on all tourist sites, specifically in the city of Madaba, which is considered a gateway for tourism to Jordan, because its proximity to Amman’s international airport.

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