Mohamed Salem

Architecting a Sustainable Legacy at Ayla

It was 2011, and I was in the middle of a beach volleyball match on the Northern Coast of Egypt when a phone call changed the trajectory of my professional life. I was presented with an opportunity that would redefine my professional path: joining Ayla Oasis Development as a Project Management Consultant for Marine Works. Back then, the resources to research the project were limited, but I stumbled upon a Blue Flag certification mandate in the documentation of an external consulting firm. Although it wasn’t a direct development obligation at that stage, but something clicked. I saw the Blue Flag not as a "check-box" for another firm, but as the soul of what Ayla should be and I committed myself to helping embed that standard into the project’s DNA.